A kids multivitamin built smarter with organic ingredients and modern science for bright days. 30 day supply for kids ages 4+.
Kids Daily Essential
Over 11 million gummies sold in 2021.
Join over 70,000 parents who switched to First Day!
- A kids multivitamin built smarter with organic ingredients and modern science for bright days. 30 day supply for kids ages 4+.
45-Day Money Back Guarantee*
Organic Fruits & Veggies Blend
Refill pouch for subscriptions
What the Experts Say
"It’s nearly impossible to get kids to eat the required three to four servings of fruits and vegetables a day. That’s why I recommend First Day Vitamins for children."
"When I choose vitamins, I consider their quality and safety records, ingredients, dosage, and testing protocol. First Day has created an excellent supplement for children."
M.D, M.Ed, MBA,
Pediatrician and Medical Educator
Kids Daily Multivitamins
Fruits & Veggies
Up to 80%
No Artificial Flavors/Colors
Non - GMO
"I love how simple the ingredients are to understand. As a parent, it's a no-brainer !"
"The kids honestly ask me for their vitamins in the morning. Can you say uhhamazing!!"
3 Reasons Why People Choose Us
Organic Fruits and Veggies
We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with 12 organic fruits and veggies full of good-for-you antioxidants and phytonutrients. Real food. Real simple.
Up To 80% Less Sugar
Other children's vitamins often have over double the amount of sugar.** They coat their vitamins with sugar but we prefer to give you vitamins that are healthy and rely on fruits rather than create sugar bombs disguised as vitamins. Our natural flavors are extracted from fruits like strawberries & oranges, giving kids an irresistible treat!
The Latest Science
We designed our Kids Multivitamin from the ground up with experts to ensure your children are getting exactly what their bodies need. We meticulously combed through 35,000+ studies on pediatric health so that you'll be confident they're getting all the essentials for healthy growth and development.
9 Essential Vitamins
Benefits of Daily Good Health
93% of kids don't eat enough vegetables. Filling in the gaps better supports...*
✔️ Healthy Growth and development
✔️ Brain Function
✔️ Immunity Support
✔️ Emotional Development
45-Day Money Back Guarantee
We're confident this is the best vitamin you'll ever give to your kids. But we understand you may be skeptical. So give it a try...worry-free! Have your kids try a gummy (sneak a taste for yourself too). If you're still not happy, just send it back.
Our Scientific Advisors
Dr. Ed Giovannucci, MD, MPH, ScD
Dr. Giovannucci researches the intricacies of nutrition and lifestyle and is passionate about bringing healthier lifestyles to families everywhere. At home, he has 2 lovely children who love their veggies but also have a soft spot for chocolate!
Dr. Lei Chen, MD, MHS
Dr. Chen is a professor and a practicing pediatrician in emergency medicine. He's deeply passionate about child healthcare and travels the world to help bring better access to health for all. He has fast-growing, twin boys who love building kayaks together with him.
Frequently Asked Questions
What's the full nutrition facts for your vitamin?
We think it's great that you're taking the time to make sure this is right for you or your family - please see below :)
Organic Fruit and Veggie Blend: Apple, Kale, Broccoli, Spinach, Carrot, Parsley, Beet, Green Cabbage, Blueberry, Raspberry, Strawberry, Tomato
Other Ingredients: Tapioca Syrup, Cane Sugar, Water, Pectin, Citric Acid, Natural Colors, Natural Flavors, Organic Fruit and Vegetable Blend, Sunflower Oil, Carnauba Wax
Why do you have less than 100% of Daily Values?
Remember the old adage "more isn't always better"? Many vitamins today use cheap chemicals that our bodies can't absorb in amounts that are much higher than we actually need! In the long term, taking these sorts of vitamins can be harmful to health because our bodies have a tough time getting rid of the excess.
Take plants as an example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth. That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you nutrients.
So, we've consciously formulated our vitamin around what we most commonly lack. Then we made our gummy to fill the gaps in our everyday needs with the finest ingredients.
What else is different about First Day?
We set out by asking the unaddressed questions in the industry. What are supplements really doing for us? Why are they made the way they are?
We found the average multivitamin uses outdated science from 50 years ago.
To separate truth from fiction, our team of experts investigated thousands of clinical studies. That’s why we use the latest science and source the most absorbable ingredients from all around the world so your vitamins are actually working for you and your health.
Should I subscribe if I've never tried First Day before?
Healthy habits are hard to start let alone maintain! We wanted to make it as simple as one-click to building healthy foundations. With your subscription, you get a discount on every order for being a loyal First Day family member! Plus, cancelling a subscription is easy.
For every order, we also have a satisfaction guarantee so you can rest assured knowing we'll always have your back!
More questions? Find answers on our FAQ Page.
As Seen In
* We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $100 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!
- ** Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula