The Perfect Kids Vitamin,
With Organic Fruits & Veggies

• • Hey there, I'm Alice, the founder of First Day, and I'm happy you're here. I've been passionate about wellness since my days researching developmental health at Yale University. It was hard to comprehend how some of these products were designed for our health.
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  • “I was shocked to learn the industry is not regulated. Vitamins claim to be designed to support our health but so many are made with synthetic additives and preservatives. At First Day, when it comes to your family's health, we believe you deserve to know what's in your vitamins.”

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• Everywhere I looked, none of the children vitamins had ingredients that I could feel good about. Our crazy, modern life can be so demanding so why can't we be equally demanding with the vitamins we give our kids?
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• Our children deserve vitamins designed for their health, made with ingredients that we can actually understand and pronounce. This belief drove me to create First Day. I'm excited to introduce you to our family - welcome to better days.

A great kids vitamin should be based on real science, use the best ingredients, and taste great. Simple, right? But behind these simple concepts are years of scientific research, innovation, and design.

We opted to pick the best from each. The end result? A gummy vitamin that’s actually designed for your child's health and one that they definitely won't let you forget about in the morning.

We traveled the world to source ingredients that we're proud to share.

• A blend of 27 organic fruits and veggies harvested fresh from farms
• We never use any corn syrup, artificial flavors and preservatives, synthetic colors, GMOs, gluten, or common allergens

Designed to be loved by discerning moms and kids alike, our vitamins are a treat every day.

• • Natural flavors from fresh kiwis, citrus fruits, and vine-ripened berries
  • Up to 80% less sugar than other brands
  

Unlike other brands, we designed our vitamin using the latest scientific literature so you know you're getting the latest.

• Our team of experts evaluated over 35,000 research studies on nutrition and pediatric health
• Advised by experts in preventative nutrition from Harvard and Yale School of Medicine

Other children vitamins start at over double the amount of sugar. That's crazy. They are loading vitamins with sugar and getting away with it. We prefer giving you vitamins that are healthy and rely on real fruits and vegetables rather than create sugar bombs disguised as vitamins.

We spent two years developing this vitamin for kids because every little detail matters.

We refused to settle and went through 39 different prototypes. Our vitamin was tested and refined by scientists, doctors, and most importantly, discerning parents like you.

The final result? A vitamin designed specially for kids, made with organic, absorbable ingredients. We hope you love it as much as we do.

We're confident this is the best vitamin you'll ever give to your kids. But we understand you may be skeptical. So give it a try...worry-free!

If your kids don’t like the gummies, you can send it back.

Try it out. Have your kids try a gummy and you can sneak a taste of one too. If you're still not happy, just send it back.

Parents can't keep their hands off these vitamins. We're offering this only for a limited time on your initial order so get yours today.

If you're not happy, simply return them for a full refund.

If you're not happy, simply return them for a full refund.

*Pricing shown for a 2 bottle subscription plan (our most popular) - discount applied only to initial order