3-Week Starter Pack

If you don't feel enriched in 3 weeks, get your money back.

30 Day Bottle Supply

One month of elevated parenting confidence - all in one bottle :)

3-Week Starter Pack

If you don't feel enriched in 3 weeks, get your money back.

30 Day Bottle Supply

One month of elevated parenting confidence - all in one bottle :)

AS SEEN IN

"I love how simple the ingredients are
to understand. As a parent, it's a no-brainer !"

Brandi C.

"The kids honestly ask me for their vitamins in the
morning. Can you say uhhamazing!!"

Rachel Y.

"I love how simple the ingredients are to understand. As a parent,
it's a no-brainer !"

Brandi C.

"The kids honestly ask me for their vitamins in the morning.
Can you say uhhamazing!!"

Rachel Y.


Organic Fruits and Veggies

We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with 27 organic fruits and veggies full of good-for-you antioxidants and phytonutrients. Real food. Real simple.

50-80% Less Sugar

Other children vitamins often have over double the amount of sugar. They coat their vitamins with sugar but we prefer to give you vitamins that are healthy and rely on fruits rather than create sugar bombs disguised as vitamins.

8 Essential Nutrients For Kids

We designed our Kids Multivitamin from the ground up with experts to ensure your children are getting exactly what their bodies need. We meticulously combed through 35,000+ studies on pediatric health so that you'll be confident they're getting all the essentials for healthy growth and development.

Nothing But The Good Stuff

Flavored By Nature
Mother nature does it best which is why we say no to artificial flavors and only use those naturally extracted from fruits like papaya, citrus, mixed berry and kiwi!

No Artificial Dyes
Red 40 Lake? No, thank you! Our vitamins are made with carrots and grape extract to produce both tasty and healthy gummies without harsh, artificial dyes.

Organic Fruit and Veggies
Each gummy includes a special blend of 27 organic fruits and veggies that are harvested direct from the farm and dried to preserve all their goodness.

Our Scientific Advisors

Dr. Ed Giovannucci, MD, MPH, ScD
Harvard University


Dr. Giovannucci researches the intricacies of nutrition and lifestyle and is passionate about bringing healthier lifestyles to families everywhere. At home, he has 2 lovely children who love their veggies but also have a soft spot for chocolate!

Dr. Lei Chen, MD, MHS
Yale University


Dr. Chen is a professor and a practicing pediatrician in emergency medicine. He's deeply passionate about child healthcare and travels the world to help bring better access to health for all. He has fast-growing, twin boys who love building kayaks together with him.


Organic Fruits and Veggies

We traveled the world to find ingredients that we're proud to share. Ingredients you can actually pronounce, produced to the highest standards. Every gummy is made with 27 organic fruits and veggies full of good-for-you antioxidants and phytonutrients. Real food. Real simple.

50-80% Less Sugar

Other children vitamins often have over double the amount of sugar.** They coat their vitamins with sugar but we prefer to give you vitamins that are healthy and rely on fruits rather than create sugar bombs disguised as vitamins.

8 Essential Nutrients For Kids

We designed our Kids Multivitamin from the ground up with experts to ensure your children are getting exactly what their bodies need. We meticulously combed through 35,000+ studies on pediatric health so that you'll be confident they're getting all the essentials for healthy growth and development.

Nothing But The Good Stuff

Flavored by Nature

Mother nature does it best which is why we say no to artificial flavors and only use those naturally extracted from fruits like papaya, citrus, mixed berry and kiwi!

No Artificial
Dyes

Red 40 Lake? No, thank you! Our vitamins are made with carrots and grape extract to produce both tasty and healthy gummies without harsh, artificial dyes.

Organic Fruits and Veggies

Each gummy includes a special blend of 27 organic fruits and veggies that are harvested direct from the farm and dried to preserve all their goodness.

Flavored by Nature

Mother nature does it best which is why we say no to artificial flavors and only use those naturally extracted from fruits like papaya, citrus, mixed berry and kiwi!

No Artificial Dyes

Red 40 Lake? No, thank you! Our vitamins are made with carrots and grape extract to produce both tasty and healthy gummies without harsh, artificial dyes.

Organic Fruits and Veggies

Each gummy includes a special blend of 27 organic fruits and veggies that are harvested direct from the farm and dried to preserve all their goodness.

Our Scientific Advisors

Dr. Ed Giovannucci, MD, MPH, ScD
Harvard University


Dr. Giovannucci researches the intricacies of nutrition and lifestyle and is passionate about bringing healthier lifestyles to families everywhere. At home, he has 2 lovely children who love their veggies but also have a soft spot for chocolate!

Dr. Lei Chen, MD, MHS
Yale University


Dr. Chen is a professor and a practicing pediatrician in emergency medicine. He's deeply passionate about child healthcare and travels the world to help bring better access to health for all. He has fast-growing, twin boys who love building kayaks together with him.

Dr. Ed Giovannucci, MD, MPH, ScD
Harvard University


Dr. Giovannucci researches the intricacies of nutrition and lifestyle and is passionate about bringing healthier lifestyles to families everywhere. At home, he has 2 lovely children who love their veggies but also have a soft spot for chocolate!

Dr. Lei Chen, MD, MHS
Yale University


Dr. Chen is a professor and a practicing pediatrician in emergency medicine. He's deeply passionate about child healthcare and travels the world to help bring better access to health for all. He has fast-growing, twin boys who love building kayaks together with him.

* We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $84 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!

  • ** Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

© 2020 First Day Inc. All Rights Reserved | Terms of Service | Privacy Policy

Shop

How We're Made

About Us

Get $10

Ingredients

Certification

FAQ

Contact Us

Thanks!
This field is required

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

© 2018 First Day Inc. All Rights Reserved. | Terms of Service | Privacy Policy

Shop

How We're Made

About Us

Get $10

Ingredients

Certification

FAQ

Contact Us

Thanks!
This field is required

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

© 2018 First Day Inc. All Rights Reserved. | Terms of Service | Privacy Policy

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

© 2018 First Day Inc. All Rights Reserved.
Terms of Service | Privacy Policy

Customer Reviews

Based on 496 reviews
84%
(415)
11%
(56)
3%
(16)
0%
(1)
2%
(8)
J
J.C.

Kids Enrichment - 2 Pouches (Auto Renew Refill)

C
C.
Love these vitamins

I love these vitamins for my kids and they like them too!!!

M
M.Z.
Worth every penny

I have bought every vitamin out there for my son over the years and this is the best ever. My 10 year old LOVES them, and I love that they are made from quality natural ingredients.

M
M.o.C.
We love them

My three year old is autistic she didn't like the taste at first but we learned to make them in smaller pieces she eats them now like they're candy as soon she sees the bottle she gets excited now to eat them so they definitely adjust to the taste and end up loving it

R
R.
My son ask for it

It took my son a bit to adjust to the taste. Now every morning he asks for it. Won’t let me miss a day.