❤️Free shipping on every U.S. order during COVID-19❤️

❤️ Free shipping on every U.S. order during COVID-19 ❤️

❤️ Free shipping on every U.S. order during COVID-19 ❤️

Take the Worry Out & End Mealtime Battles - Once & For All

Introducing our Kids Daily Essentials vita-gummy: Made with our "Less is More" approach to support healthier, happier families*

Over 50,000 families (and counting!) have made First Day a staple - every day.

Over 50,000 families (and counting!) have made First Day a staple - every day.

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Daily Dose of Super Nutrients
FREE Shipping on Every U.S. Order
45-Day Money Back Satisfaction Guarantee*
FREE Shipping
on Every U.S. Order
45-Day Money Back Satisfaction Guarantee*

Struggling and pulling your hair out again?

You're not alone. All over the world, parents struggle with their little ones.

Here's what we discovered though: when kids don't eat well, it can impact how they feel, learn, and behave.

Lack of focus and mood swings? They can potentially be behavior problems linked to nutritional deficiencies.

But let's face it. Teaching kids to be healthy is NOT easy. AND even when we try our best? Our kids could still be missing critical vitamins in their diets.

That's why this isn't just about getting your kids to eat those "green things" on their plates. It's not even about winning the battle at the dinner table again.

This is about deciding to end the mealtime battles - once and for all.

Meet Your New Secret Weapon

Meet the secret weapon behind 50,000+ households

Introducing the Kids Daily Essentials: a multi-vitamin gummy made with 9 key super nutrients and 12 organic fruits.

With up to 70% less sugar than leading brands, you can feel confident in taming your kids' sweet tooth (without sacrificing their health).

"Why not other vitamins to fight nutritional deficiencies?"

Let's talk about the BIG Problem most vitamins have today.

Many vitamins today use cheap chemicals that our bodies can't absorb in amounts that are much higher than we actually need! With a laundry list of ingredients, brands simply try to sell you to think that "the more, the better!"

In the long term though, taking these sort of vitamins can be harmful to health. Why? because our bodies have a tough time getting rid of the excess.

Take plants for example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth.

So, what SHOULD a vitamin have?

So, what SHOULD a vitamin have?

Remember the old adage "more isn't always better"?

Well, a GREAT vitamin should focus on quality over quantity.

That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading your children with unnecessary nutrients.

We've consciously formulated our vitamin so that you and your family get exactly what you need with the finest ingredients.

The future of vitamins is here. Don't get left behind. Join thousands with a peace of mind :)

Takes the Worry Out

With 5 kids with different needs, finding a vitamin that would suit them all is always difficult. First Day has been a part of our routine for almost a year now and it takes all the worry out. I know they’re getting what they need without the risk of being hurt. We love First Day!"

– Lorraine P.

Peace of Mind

Taking our First Day vitamins is a great start to our morning routine! My girls love the yummy taste and this Mama has a Peace of Mind knowing that I’m at least starting their day off with something healthy in their bodies. As for later today, wish me luck!!

– Katie B.

Now a permanent part of our routine

My daughter loves these and gets excited about choosing red or purple 😂 she loves them. I know she is getting the nutrition she needs from amazingly sourced ingredients and that puts my mind at ease so much!

– Heidi F.

How it Works

Curated Across the World

We curate each gummy with a special blend of 12 organic fruits and veggies that are harvested direct from the farm and dried to preserve all their goodness.

Freshly Delivered for FREE

Each month, you'll receive a fresh batch of gummies, packaged in your eco-friendly pouch, right at your doorstep. No more waiting in line and wasting time to get your refill!

Healthier, Happier Households

With as simple as 2 gummies a day to start your health journey, we'll be there every step of the way - to guide you to a healthier, happier you. Together with the rest of the First Day fam :)

Kids Daily Essentials

Vegan · Up to 70% Less Sugar · Special Organic Blend

  • - Sold Out 5 Times Already
  • - Over 3 million gummies sold in 2020
  • - Join 50,000 familes who switched to First Day!

FREE SHIPPING - SKIP/CANCEL ANYTIME - 45 DAY SATISFACTION

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  • "When I say I researched kids vitamins for a month straight, I literally compared and combed through pages of reviews, ingredients, benefits, and even visited a nutritionist. I wanted to make sure I did everything I could on the parent end to make sure my son was getting the most out of a vitamin! I came across First Day , did my research and fell in love with these vitamins!"

    - Aimee S.

Jam Packed with Goodness

Jam Packed with Goodness

Organic Fruit and Veggie Blend: Broccoli, Broccoli Sprouts, Tomato, Carrot, Spinach, Kale, Strawberry, Raspberry, Blueberry, Tart Cherry, Pomegranate, Cranberry

Other Ingredients: Tapioca Syrup, Cane Sugar, Water, Pectin, Citric Acid, Natural Colors, Natural Flavors, Organic Fruit and Vegetable Blend, Sunflower Oil, Carnauba Wax

Organic Fruits & Veggies

Non - GMO

Gluten Free

Vegan

No Artificial Flavors/Colors

Gelatin Free

70% Less Sugar

Made in Germany

Organic Fruits & Veggies

Non - GMO

Gluten Free

Vegan

No Artificial Flavors/Colors

Gelatin Free

70% Less Sugar

Made in Germany

3 Reasons Why Parents Love First Day

1. Natural Ingredients

Forget the corn syrup, artificial flavors, synthetic colors, GMOs, and other unnatural stuff!

With the Kids Daily Essentials, your children get a special blend of organic fruits and veggies, harvested fresh from farms (and without the hassle of cooking)

2. Delicious Taste

Our fresh, juicy, and true to fruit flavor experience helps tame your kids sweet tooth, without sacrificing their health.

With up to 70% less sugar, you'll wonder how we did it.

3. Exhaustive Research

Your family deserves the latest science that supports physical, mental, and emotional development.

Vitamins A, B1, B2, B6, B9, C, D3, K2, and B12. I'ts all here :)

Why Subscribe to the First Day Mission?

Health is a journey. That's why over 50,000 parents have made First Day a daily essential to an otherwise chaotic routine.

Finally, a vitamin worth celebrating 🥳

A house full of rascally boys that absolutely LOVE these vitamins! I get reminders when I haven’t administered them ☺️ So happy with this clean and healthy product! Love supporting small businesses-especially women owned!

- Andrea K.

My daughter asks for her vitamins

My daughter, who is three, loves these gummy vitamins. We tried others brands in past with no luck or I would have to take the time, everyday, to crush up the vitamins and hide them in her yogurt or smoothie which was just a pain. But with these First Day vitamins she actually asks for them. Will definitely keep buying these vitamins.

– Sarah B.

Only vitamin I will recommend!

My 4 year old loves these! He will actually ask us for them if we forget! Any other vitamins we have tried he either refused to take or they were FULL of sugar. These are amazing!

- Denise T.

Granddaughter LOVES them!

Her parents had chosen a different vitamin for her and I read the ingredients and got concerned. It was an expensive organic brand but still had a ton of nasty stuff. I found these and read up and bought them. She balked at taking her other vitamins but loves her First Day. There is never a problem getting her to eat them and sometimes she may even get an extra when she starts pleading. LOL

I do find these a little more expensive than I would like but they really are worth it.

- Tami P.

The perfect vitamin

My son willingly takes these everyday, we named them big and strong. He always wants one orange and one red. Makes Mom feel like I am doing my part for his health. ❤️

- Margaret C.

Unforgettable

I’m a mom of two boys and they absolutely love these. They remind me in the morning if I forget to give them to them. When I shake the bottle I hear them in the other room screaming “Vitamin” my oldest always wants the purple and my youngest always wants the red. It works out perfect and plus they are eating something I approve of. It’s a win win.

- Emily L.

You Make it Worth It

You Make it Worth It

Hey! I'm Alice, the founder of First Day!

Three years ago, I discovered how so much of the vitamin space was based on outdated science and snake oil.

That's why I created First Day, teaming up with Harvard and Yale pediatricians and scientists to make vitamins backed by real science.

Since getting such an overwhelming and positive feedback from thousands of parents, we decided it was time to make good health even MORE accessible.

That's why I'm excited to introduce you to our family, and our newest addition - because we're in this together. ❤️

Got Questions? We've Got Answers :)

What's the full nutrition facts for your vitamin?

We think it's great that you're taking the time to make sure this is right for you or your family - please see below :)

Organic Fruit and Veggie Blend: Broccoli, Broccoli Sprouts, Tomato, Carrot, Spinach, Kale, Strawberry, Raspberry, Blueberry, Tart Cherry, Pomegranate, Cranberry

Other Ingredients: Tapioca Syrup, Cane Sugar, Water, Pectin, Citric Acid, Natural Colors, Natural Flavors, Organic Fruit and Vegetable Blend, Sunflower Oil, Carnauba Wax

What is your "Less is More" approach?

When it comes to properly feeding ourselves, we need to focus on quality over quantity.

Take plants as an example. Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth. That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you nutrients.

Remember the old adage "more isn't always better"? Many vitamins today use cheap chemicals that our body's can't absorb in amounts that are much higher than we actually need! In the long term, taking these sorts of vitamins can be harmful to health because our bodies have a tough time getting rid of the excess. We've consciously formulated our vitamin so that you and your family get exactly what you need with the finest ingredients.

What else is different about First Day?

We set out by asking the unaddressed questions in the industry. What are supplements really doing for us? Why are they made the way they are? We found the average multivitamin uses outdated science from 50 years ago. To separate truth from fiction, our team of experts investigated thousands of clinical studies. That’s why we use the latest science and source the most absorbable ingredients from all around the world so your vitamins are actually working for you and your health.

Should I subscribe if I've never tried First Day before?

Healthy habits are hard to start let alone maintain! We wanted to make it as simple as one-click to building healthy foundations. With your subscription, you get a discount on every order for being a loyal First Day family! Plus, cancelling a subscription is easy.

For every order, we also have a satisfaction guarantee so you can rest assured knowing we'll always have your back!

45-Day Money Back Guarantee

When you join the First Day family, your order is backed by our 45-Day 100% Satisfaction Guarantee*

If for some strange reason, you don't like our gummies, and taking it each day isn't making you more confident about your health, then...

We will refund your money :)

That's how confident we are that this is the best vitamin you'll get.

* We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $84 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

© 2018 First Day Inc. All Rights Reserved.
Terms of Service | Privacy Policy

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

© 2018 First Day Inc. All Rights Reserved | Terms of Service | Privacy Policy

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These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

© 2018 First Day Inc. All Rights Reserved. | Terms of Service | Privacy Policy

Shop

How We're Made

About Us

Get $10

Ingredients

Certification

FAQ

Contact Us

Thanks!
This field is required

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

© 2018 First Day Inc. All Rights Reserved. | Terms of Service | Privacy Policy