When I say I researched kids vitamins for a month straight, I literally compared and combed through pages of reviews, ingredients, benefits, and even visited a nutritionist. I wanted to make sure I did everything I could on the parent end to make sure my son was getting the most out of a vitamin! Not trying to be over dramatic, but hear me out ! Moms/Dads out there: if you have a child who has hyperactivity, a hard time concentrating/sitting still, has picky eating habits and doesn’t have the best diet no matter how hard you work at it and try to get them to eat the perfect proportions of fruits and veggies. Let me tell you my son is the poster child for all of THE above ! The struggle for balance has brought me to tears (I am sure I am not the only parent).... I came across First Day , did my research and fell in love with these vitamins ! So much ,I wish they had adult vitamins too ! Fast forward 3 1/2 weeks ...... I have week by week observed an amazing change in my son ! Everything that used to be a daily struggle is now more enjoying. Meals, hyperactivity, not listening, temper tantrums, etc. They all have gotten better! Of course, the results are going to be different for every child. For some reason if you don’t see any visual changes over time: don’t stop ! You can feel at ease knowing your child is getting an awesome, organic dose of fruits/veggies every day that will continue to promote overall body/brain health and development . If you read this, I hope it helps!