54,000 Families Made the Switch And Counting

Introducing The Yummy Gummy That Helps Kids:
Feel Better Than Ever

Introducing The Yummy Gummy That Helps Kids:
Feel Better Than Ever

Get Your Kids Daily Essentials for up to 37% Off

Get Your Kids Daily Essentials
For Up to 37% Off

Tame your kids sweet tooth and end the mealtime battles, without sacrificing their health! 💪 with these all-natural, organic and Non-GMO vitamins every day

PLUS: Learn why over 54,000 parents made the switch to First Day’s “Less is More” approach, doubling their confidence in their kids' health

Tame your kids sweet tooth and end mealtime battles, without sacrificing their health.

PLUS: Learn why over 54,000 parents made the switch to First Day’s “Less is More” approach, doubling their confidence in their kids' health

Over 100,000 orders sold.

We are back in stock with FREE delivery

Have you been struggling with keeping your kids on a healthy routine for years?

Then let me ask you a question you may not have heard before:

"What would guarantee you feeling more confident in your kids nutrition?"

Notice that I'm not asking what would "improve the odds" of your kids doing their best.

I have zero interest in "seeing how it goes" if you try this, that, or the other method.

I am stepping back from everything you have tried in your entire life and asking:

"In a future where you have 100% confidence in your kids, what must have happened first?" Here is the answer.

Kids must arrive at a point where it's naturally easier for them to behave and feel better.

Kids must arrive at a point where it's naturally easier for them to behave and feel better.

Juice boxes, chicken nuggets, and pizza. They're all far too common in a kids' diet these days.

Forgive me if this sounds patronizing, but I need to spell it out, or what I am about to share with you will not hit home.

Happy kids with good behavior starts with being healthy. Being healthy starts with eating well.

If your kids aren't behaving the way you want them to, it may be because their bodies AREN'T LETTING them behave well.

This isn't a good thing. Or a bad thing. It is simply where they are.

Kids may not be feeling good enough to pay attention or do what they're supposed to. And boy is it common.

While a child may WANT to behave well, they may not be EATING well enough.

While a child may WANT to behave well, they may not be EATING well enough.

If we parents ignore the impact of healthy eating, then it's just trying to sprinkle magic dust on our family's poor habits and just praying for results. As if some temporary intervention could really compensate for how eating impacts your kid's education, emotional regulation, and behavioral growth. (Once again, your own experiences will verify this does not work.) Just the opposite: sometimes no matter what you do, kids just don't listen.

This is why we see:

- Unsustainable parenting routines

- Gimmicky tricks to help kids

- So much frustration

I repeat: the only way that kids can behave -- outside of a kid transplant! -- is for kids to have everything they need so that good behavior is EASY Physically, mentally, and emotionally.

I repeat: the only way that kids can behave -- outside of a kid transplant! -- is for kids to have everything they need so that good behavior is EASY Physically, mentally, and emotionally.

That might sound impossible. You may be thinking, "If I wait until my kids are eating healthy they'll NEVER behave!" That's why I want to tell you about... The #1 easiest health routine for kids on planet earth.

The Kids Daily Enrichment: A vitamin finally designed for modern kids’ diets.
Made with ingredients that promote better nutrition, which help support**

The Kids Daily Enrichment: A vitamin finally designed for modern kids’ diets.


Made with ingredients that promote better nutrition, which help support**


You're looking at a bottle of delicious (and nutritious) kids vitamins.

Remember how much your kids love gummy candies? How they constantly bothered you for more? And how you wished it could just be something healthy and how guilty you felt about giving them candy? Kids gummy vitamins is just as tasty but actually good for them..

That's why parents all over the world are so excited about First Day's Kids Enrichment!

Just check out these incredible success stories when these parents started using First Day vitamins for their kiddos:

Just check out these incredible success stories when these parents started using First Day vitamins for their kiddos:

We noticed within a few days that our daughter began eating different types of foods. She used to be a picky eater. Like several other reviews I’ve read, our daughter actually asks for these vitamins everyday. Our family highly recommends this product. Another bonus, the customer service is top notch. I couple of months ago, I had a question about an order I placed, and their customer service responded immediately and you could tell that actually helping was their goal. I cannot say enough wonderful things about this company.”


- Charlotte S., Verified Customer

We love these gummies!! We’ve been using them for quite a few months now...I love the refillable packaging that comes when there’s only a few days left...and the super low sugar content. My 3 year old son loves the taste and asks for his gummies every morning. Thank you for making good nutrition easy!!


- Alexandra C., Verified Customer

Within minutes of opening your First Day bottle, you can literally feel the peace-of-mind vibes run through your body.

Within minutes of opening your First Day bottle, you can literally feel the peace-of-mind vibes run through your body.

Having traveled the globe to source the highest quality ingredients, you can rest easy with our gummies. Over 2 years of development, 35,000 studies, and 39 different prototypes to get your kid all the right stuff into an absorbable, mouth-watering gummy, that is, above all else...

Designed to complement modern daily habits.

You see, even when parents buy multivitamins for their kids, it's often based on outdated information.

(We're talking about over 50 years of outdated info here).

So much has changed over the past several decades, but the one thing that hasn't in so long are the very vitamins kiddos have been eating. After all, "Why should a big business that makes so much money off a product they made decades ago even bother updating it?"

As the founder of First Day, there’s one specific finding I want to share as you consider your next kids vitamin...

200% More Confident in Your Kids Health with LESS Stuff? YES!

200% More Confident in Your Kids Health with LESS Stuff? YES!

Have you tried taking supplements but felt like it wasn't doing anything?

Or found yourself peeing out all the stuff you were taking in?

It's not to say that it's the case for every one of these, but many parents can relate to the frustration of wasting money on things they believed would help but couldn't quite see the value immediately.

That's because most vitamin companies do a poor job at aligning expectations through education of their products, focusing on just saying what sounds cool to make a quick buck. And when they do make products, they focus on just having a laundry list of ingredients to try to sell you on "the more, the better!"

You see, they don't take into account the modern day diet for a kid, which is even more important than just listing everything available to "check the box."

For example, with The Reference Daily Intake in nutrition labels, we know the recommended amounts of nutrients to consume or not to exceed each day.

But here's where most people go wrong when looking at these to make proper buying decisions.

Take a look at our nutrition label.

Can you tell me if you notice anything "unusual"? ;)

Other vitamins try to make you believe that getting 100% of Daily Value in your vitamins is a good thing...

Other vitamins try to make you believe that getting 100% of Daily Value in your vitamins is a good thing...

A healthy kids' vitamin doesn't come from a huge list of ingredients, and it does not come from having 100% daily value in every ingredient.

That is, unless you or your kiddos are literally eating nothing.

You see, vitamins should instead help people supplement their everyday diets. How? by filling in the gaps with key critical vitamins.

But history shows everyone was led to believe differently, thinking that MORE equals better.

When we founded First Day and worked with pediatricians and scientists, we saw how important it was to update the level of standards in our vitamins.

That meant making vitamins based on real science and using the best ingredients, all while trying to reach a great taste.

That might sound simple enough, but behind these simple concepts turned out to be years of scientific research, innovation, and design, where we opted to pick the best from each.

The end result?

A gummy vitamin that’s actually designed for your child's health and one that they definitely won't let you forget about in the morning.

And while other children vitamins often have more than double the amount of sugar,¹ we were able to rely on organic fruits and veggies rather than creating sugar bombs disguised as vitamins.

(Less IS more here)

When it comes to properly feeding our children, we need to focus on quality over quantity.

Take plants as an example.

Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth

Overwatering your plants can damage their roots, wilt the leaves, and ruin their growth

That's why First Day is a nourishing vitamin, focusing on filling in the gaps, not overloading your kids with nutrients

That's why First Day is a nourishing vitamin, focusing on filling in the gaps, not overloading your kids with nutrients

We started First Day to ask the unaddressed questions in the wellness industry. What are supplements really doing for us? Why are they made the way they are? We felt it was time for some answers.

And while we've been able to solve so many of those questions, thanks to our amazing First Day families, there's one problem which we're all, as a planet, still facing.

Millions of kids worldwide suffer from nutritional deficiencies

Millions of kids worldwide suffer from nutritional deficiencies

That's right.

Don't get the wrong idea. I’m not claiming our vitamins will be the miracle to solve this issue and get rid of nutritional deficiency across the world.

(That would be pretty ridiculous.)

Still, though . . .

We can all do our part.

That's why we're making a special offer to everyone reading this page who wants to build a healthier routine for their kids.

That's why we're making a special offer to everyone reading this page who wants to build a healthier routine for their kids.

Start your day with First Day.

Join the challenge with thousands of other famiies with our Ultimate Kids Enrichment Bottles (Don’t worry: we’ve packaged it up into a ridiculously affordable way -- details below)

Then simply just give your kids their gummies 2x a day.

That's it!

Nature will take care of the rest ;)

Best part: you don’t have to try to win the mealtime battles at the dinner table.

If First Day helps you gain confidence in your kids' daily diet (as it has for many of our customers), who knows - you might just see your kid make changes themselves, like being the one to remind YOU of their vitamins ;)

That's why First Day families love our Kids Enrichment.

There's no “trying to” force your kid into eating it.

There's no "fighting yourself" on whether what you're giving to your kid is healthy.

There's no struggle with the convenience of two gummies a day.

After others have started the Enrichment challenge, messages started flooding in from customers...

Like Deirdre or Roy, who have more nutritional confidence than ever as parents

Like Deirdre or Roy, who have more nutritional confidence than ever as parents

"My boys always remind me that they need to take their gummies. The best part is they take them with no complaint. The vitamins are FULL of good stuff, and that makes me a happy mom!"
-Deirdre A, Verified Customer


"My 9yo and 5yo are both thriving. My 3yo nephew won't take any vitamins. He visited me for a week and took these each day! Thank you
for your care and thoughtfulness in producing these vitamins.

-Roy, Verified Customer

Today, you can start your First Day journey and join over 54,000 families jumping for joy

Today, you can start your First Day journey and join over 54,000 families jumping for joy

"My daughter, who is three, loves these gummy vitamins. We tried others brands in past with no luck or I would have to take the time, everyday, to crush up the vitamins and hide them in her yogurt or smoothie which was just a pain. But with these First Day vitamins she actually asks for them. Will definitely keep buying these vitamins."

- Sarah B, Verified Customer

"My son willingly takes these everyday, we named them big and strong. He always wants one orange and one red. Makes Mom feel like I am doing my part for his health. ❤️"

- Margaret C, Verified Customer

"Taking our First Day vitamins is a great start to our morning routine! My girls love the yummy taste and this Mama has a Peace of Mind knowing that I’m at least starting their day off with something healthy in their bodies. As for later today, wish me luck!!"

- Katie B, Verified Customer

"Her parents had chosen a different vitamin for her and I read the ingredients and got concerned. It was an expensive organic brand but still had a ton of nasty stuff. I found these and read up and bought them. She balked at taking her other vitamins but loves her First Day. There is never a problem getting her to eat them and sometimes she may even get an extra when she starts pleading. LOL

I do find these a little more expensive than I would like but they really are worth it."

- Tami P, Verified Customer

"My three year old daughter love them! I tried many brands from gummy’s to drops she would try them first time and never want it to take them again. Finally, I was about to give up when I order First Day, don’t regret it at all first time my daughter try she love them. She is on her second bottle and not having no trouble at all to have her gummy’s: that is the way she calls them."

- Bella C, Verified Customer

Introducing First Day’s:

Ultimate Kids Daily Enrichment to 10x Parents Confidence in Happier n' Healthier Routines

Introducing First Day’s:

Kids Daily Essentials to 10x Parents Confidence in Happier n' Healthier Routines

For those who are serious about upping their parenting game and feeling like a happier, healthier household

  • ✅   Mouth-wateringly delicious flavors for the picky eaters
    ✅   Compliments modern day kids’ diets
  • ✅   Made with Organic, Absorbable Ingredients
  • ✅   Promotes behavioral, educational, and emotional development*
  • ✅   Blend of 27 Organic Fruits and Veggies, Sourced Fresh From Farms
  • ✅   Made with Natural Flavors & Colors, Infusing Tart with Sweet Papaya, Citrus, Berries, and Kiwi
  • ✅   Free From Hormones, Antibiotics And Artificial Ingredients
  • ✅   Certified Gluten-Free, No GMO's
  • ✅   Over 2 years in development and 39 different prototypes
  • ✅   3rd Party tested by scientists, doctors, and most importantly, discerning parents like you

Three Reasons Why Kids Daily Enrichment Is Your Smarter, Simpler Way to Achieve a Healthier Routine

Three Reasons Why Kids Daily Enrichment Is Your Smarter, Simpler Way to Achieve a Healthier Routine

Reason #1:
Natural (just like the outdoors)

Natural Ingredients
We traveled the world to source ingredients that we're proud to share.

Features
- A blend of 27 organic fruits and veggies harvested fresh from farms.

- We never use any corn syrup, artificial flavors, synthetic colors, GMOs, gluten, or common allergens

Reason #2:
100% Yummy (without the sugar bombs)

Delicious Taste
Designed to be loved by discerning moms and kids alike, our vitamins are a treat every day.


Features
- Natural flavors from fresh kiwis, citrus fruits, and vine-ripened berries
- Up to 80% less sugar than other brands

Reason #3:

We did the research, so you don’t have to

Exhaustive Research
Unlike other brands, we designed our vitamin using the latest scientific literature so you know you're getting the latest.

Features
- Advised by experts in preventative nutrition from Harvard and Yale School of Medicine
- Our team of experts evaluated over 35,000 research studies on nutrition and pediatric health

Pssstt. Check out this customer who even did MORE research

"When I say I researched kids vitamins for a month straight, I literally compared and combed through pages of reviews, ingredients, benefits, and even visited a nutritionist. I wanted to make sure I did everything I could on the parent end to make sure my son was getting the most out of a vitamin! Not trying to be over dramatic, but hear me out !

Moms/Dads out there: if you have a child who has hyperactivity, a hard time concentrating/sitting still, has picky eating habits and doesn’t have the best diet no matter how hard you work at it and try to get them to eat the perfect proportions of fruits and veggies. Let me tell you my son is the poster child for all of THE above !

The struggle for balance has brought me to tears (I am sure I am not the only parent).... I came across First Day , did my research and fell in love with these vitamins ! So much ,I wish they had adult vitamins too !

Fast forward 3 1/2 weeks ...... I have week by week observed an amazing change in my son ! Everything that used to be a daily struggle is now more enjoying. Meals, hyperactivity, not listening, temper tantrums, etc. They all have gotten better! Of course, the results are going to be different for every child. For some reason if you don’t see any visual changes over time: don’t stop ! You can feel at ease knowing your child is getting an awesome, organic dose of fruits/veggies every day that will continue to promote overall body/brain health and development . If you read this, I hope it helps!"

- Aimee S, Verified Customer

Need one more reason? Just see how it makes a healthier routine simpler in an already busy household!

Need one more reason? Just see how it makes a healthier routine simpler in an already busy household!

Takes all the worry out!
"With 5 kids with different needs, finding a vitamin that would suit them all is always difficult. First day has been a part of our routine for almost a year now and it takes all the worry out. I know they’re getting what they need without the risk of being hurt. We love First Day!"


- Lorraine P.

Join The Happy n' Healthy Households and Judge for Yourself

If You Don't Clearly Feel Like You're on the Road to Enriching Your Kids' Health, You'll Get All Your Money Back.

Join The Happy n' Healthy Households and Judge for Yourself

If You Don't Clearly Feel Like You're on the Road to Enriching Your Kids' Health, You'll Get All Your Money Back.

You might be asking yourself right now, "What if my kid doesn't like it?"

Totally fair question.

Fortunately, you don't need to worry about that, because we're taking all the risk!

When you join the challenge today, your order is backed by our 45-Day 100% Satisfaction Guarantee**

If for some strange reson your kid doesn't like the gummies...

And taking it each day isn't making more confident as a parent with supporting your child's health...

We will refund your money with no questions asked. You don't have to ship the unused bottles back to us. And you don't have to explain yourself.

That's how confident we are that this is the best vitamin you'll ever give to your kids.

As Seen In

The “kids hate list” foods, reformulated and packaged into one droolworthy gummy

The “kids hate list” foods, reformulated and packaged into one droolworthy gummy

Broccoli, tomatoes, carrots, spinach, kale, raspberries, pomegranate, and more.

Combine our Kids Daily Enrichment with a modern well-rounded diet, and you're good to go!

Want to learn more?

Just check out our ingredients list below!!

  • A
  • B1
  • B2
  • B6
  • B9 (Folate)
  • C
  • D3
  • K2

Form: Beta Carotene
Why: Plant-based form that lowers risk of over supplementation
Amount: 130 mcg RAE
Daily Value: 14%
Functions: Immune, vision, and cellular communication
Found In: Carrots, kale, squash

Form: Thiamin Mononitrate
Why: Produced through fermentation for increased bioavailability
Amount: 0.3 mg
Daily Value: 25%
Functions: Energy metabolism, cellular maintenance
Found In: Seaweed, whole grains, legumes

Form: Riboflavin
Why: Produced through fermentation for increased bioavailability
Amount: 0.333 mg
Daily Value: 26%
Functions: Energy metabolism, vision, cellular development
Found In: Yogurt, spinach, asparagus, soybeans

Form: Pyridoxal-5-phosphate (P5P)
Why: Directly bioavailable and can be processed by the body, unlike pyridoxine hydrochloride
Amount: 0.38 mg
Daily Value: 22%
Functions: Enzymatic reactions, immune support, hemoglobin develoment
Found In: Chickpeas, potatoes, bananas

Form: 5MTHF, Glucosamine Salt
Why: Bypasses the MTHFR gene mutation that prevents proper absorption; up to 2x more bioavailable than folic acid
Amount: 80 mcg DFE
Daily Value: 20%
Functions: Cellular reproduction and amino acid metabolism
Found In: Leafy greens, broccoli, brussel sprouts

Form: Acerola Extract
Why: Derived from a cherry native to the Southern America region and extremely rich in Vitamin C
Amount: 20 mg
Daily Value: 22%
Functions: Protein metabolism, antioxidant, and collagen formation
Found In: Acerola, oranges, peppers

Form: Cholecalciferol
Why: Matches the highly bioavailable version naturally produced when skin is directly exposed to sunlight
Amount: 10 mcg
Daily Value: 50%
Functions: Bone development and immune
Found In: Dairy products, fish

Form: Menaquinone-7 (MK7)
Why: Derived from natto, a fermented soybean popular in Japan; promotes bone development while regulating calcium absorption
Amount: 25 mcg
Daily Value: 21%
Functions: Calcium regulation; hemoglobin development
Found In: Natto, cheese, soybeans

We and the #FirstDayFam are Going Places.


Are You In?

Start Your Kids Enrichment So You Can Take The First Step Towards:

✅     Taming your kids sweet tooth, without sacrificing their health

✅     Gaining renewed confidence in your kids' nutrition

✅     Feeling a peace of mind, knowing you're giving your kids the right stuff

IMPORTANT:

We've already sold out 4 times in 2020, and in the beginning of each year, our stock goes quickly as we help super parents with their super New Years Resolutions. So if you end up loving First Day (we think you will) you might have to wait a long time to order again.

That's why we recommend buying in bulk and saving BIG today. Remember: You can always get a full refund if you don't like it.

Save up to 37% OFF + FREE U.S. Shipping

45 Day Money-Back Guarantee

Kids Daily Essentials

Vegan · Up to 70% Less Sugar · Special Organic Blend

  • - Sold Out 5 Times Already
  • - Over 3 million gummies sold in 2020
  • - Join 50,000 familes who switched to First Day!
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  • "When I say I researched kids vitamins for a month straight, I literally compared and combed through pages of reviews, ingredients, benefits, and even visited a nutritionist. I wanted to make sure I did everything I could on the parent end to make sure my son was getting the most out of a vitamin! I came across First Day , did my research and fell in love with these vitamins!"

    - Aimee S.

Our mission? To help parents live simpler lives and the world a better place - through health and wellness.

Our mission?

To help parents live simpler lives and the world a better place - through health and wellness.

Hi there, I'm Alice, the founder of First Day. It's a crazy time in history. There are so many families worried about the future and our health, including my own. Our families need good health more than ever.

I'm proud to be making vitamins backed by real science, not snake oil. Our kids deserve vitamins designed for their health, made with ingredients that we can actually understand and pronounce. This belief drove me to create First Day. That's why I teamed up with Harvard and Yale pediatricians and scientists.

These uncertain times have only served to emphasize the importance of our mission - to make good health more accessible. I'm excited to introduce you to our family because we're in this together.

- Alice, Founder of First Day

For product information and FAQ's, please click HERE

For product and customer support, please contact us HERE

Individual Results can vary person to person and testimonials in this presentation are not claimed to represent standard or typical results. All testimonials shown are real life people and may not reflect the average buyer's experience, and are not intended to represent or guarantee that everyone who buys will experience the same or similar results to those shown in the testimonials.

The contents of this site are for informational purposes only and are not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health providers regarding a medical condition, suspected medical condition, and before starting any diet, exercise or supplementation program, or before taking or stopping any medication. Reliance on any information provided by this site and others appearing on the site is solely at your own risk. The site and its contents are provided on an "as is" basis.

The statements made on this website or email have not been evaluated by the FDA (U.S. Food & Drug Administration). The products sold on this website are not intended to diagnose, treat, cure, or prevent any disease. The information provided by this website or this company is not a substitute for a face-to-face consultation with your physician, and should not be construed as individual medical advice. Consumer reviews, testimonials and opinions are based on the experiences of individual First Day consumers. First Day is not suggesting that any individual consumer’s experience with our products is representative of the experience of others. These testimonials are voluntarily provided and are not paid for or offered in exchange for free products.

** We offer a 45-day satisfaction guarantee for returns. It covers 45 days starting from the day that you place an order and includes only the very first purchase of any product so that families can try our gummies - for any reason you aren't happy with your vitamins. Please note that we will refund up to $84 so that you can try up to 3 bottles of our gummies risk free. If you would like to order more than 3 bottles in your first order, we recommend that you ordering less so that your family can try them first. Thanks so much for your understanding!

¹ - Compared with: Flintstones Vitamins Chewable Kids Vitamins; Nordic Naturals Nordic Berries; SmartyPants Kids Formula

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