My daughter doesn't eat very well so I decided to get some good vitamins for her. I will be honest these were my 2nd choice because i wasnt big on giving my child a gummy vitamin. We tried a different vitamin first and although they were pretty comparable as far as ingredients, they were hard vitamins. My daughter hated them, it took a lot of bribing to get her to take them, usually with candy 🙄 so we decided to switch to First day and we haven't looked back. My daughter loves them and I haven't had one issue with her taking them, she usually asks for more 😅 I'm grateful we switched. I do wish they were a little cheaper but as long as she takes them we are good to go!