❤️ NEW PRODUCT ALERT: Get Your Joint Support ❤️

Not all vitamins are created equal

Not all vitamins are created equal

Research & Development

From start to finish, our experts in nutrition, formulation, and manufacturing are dedicated to building products that make every day better for your family.

Science-driven approach
 

We believe that health can’t come from a miracle pill. We all do our best to eat a healthy balanced diet but none of us are perfect. Using the latest scientific breakthroughs, our experts designed products to complement your daily habits. Our multivitamins are the result of investigating thousands of clinical studies to understand what we lack.

A closeup of our vitamin gummies on the palm of a hand
A lifestyle shot of the Kids Daily Vitamin gummies near plants and a cup of water

Designed for absorption

We source the most absorbable forms of vitamins from around the world. Studies have shown that this absorption level, also known as bioavailability, varies based on how the chemical form interacts with our genes, health, and environment. The greater the bioavailability, the easier it is for our bodies to process each nutrient. That way your family’s health always benefits.

Wholesome ingredients

Every ingredient we use has a purpose. Each nutrient is designed to fill a gap in our everyday needs, and our blend of 12 organic fruits and vegetables are full of antioxidants and phytonutrients to promote health. We take organic produce straight from farms, dry them, and blend them into our gummies. It’s that simple.
 

A fun shot with real whole apples coming outside of the First Day bottle to represent our vitamins are made with a blend of real fruits

Our Production Process

Our Production Process

Sourcing

Icon showing a plane traveling around the Earth with our gummy

We've traveled the globe to source the highest quality ingredients so you get the best of the best.
 

Manufacturing

Icon showing a magnifier and ruler on one of our gummy vitamins

Because every step matters, we manufacture our gummies in Germany to the highest standards and regulations.

Testing

An icon showing our gummy multivitamin in a piece of equipment

Every batch is tested and tested again (at least 3 times!) for potency and contaminates so you get exactly what you expect.

Our Commitment to Sustainability

The steps for sustainability include - step 1: place your subscription (we're so happy to have you). step 2: get your bottle in the mail and hang onto it. we encourage personalizing it! and lastly, step 3, each month after, get a refill pouch to pour into a bottle

Our Commitment toSustainability

The steps for sustainability include (click the next image!)
Step 1: place your subscription (we're so happy to have you!
 step 2: get your bottle in the mail and hang onto it. we encourage personalizing it!
Lastly, step 3, each month after, get a refill pouch to pour into a bottle

What this means for you

In every bite, your child gets the latest in clinical research on nutrition with the best ingredients in a way you can feel good about. But don't just take our word for it.